Role of Mobile Apps in EdTech Industry: A Study in Numbers
EdTech is not a choice anymore. It is the need of the hour. Educational institutions, teachers, and learners have to keep pace with this blend of education and technology to achieve their goals. In this era where EdTech is imperative, a Parenting Courses Application emerges as a valuable tool for both educators and parents alike. It not only equips parents with essential skills but also underscores the vital role technology plays in modern education.
And mobile applications are the future of the EdTech industry.
The following facts and figures prove it –
89% of smartphone users download apps, out of which 50% apps are for learning and education.
67% of students use mobile devices to complete online course tasks.
64% of learners said being able to access their course training content on their mobile was essential for them.
Established EdTech players like ByJu’s (online coaching platform) and Udemy (a platform that offers online courses in collaboration with top Universities) have also ventured into the mobile app segment to keep up with the market.
With the introduction of new technologies like AR/VR and new concepts like gamification of learning, more and more startups are also populating the EdTech mobile app scene. Some noticeable startups include Data Society (a training platform for data science enthusiasts) and BenchPrep (a tool for getting help with exam preparation and online learning management).
In the rapidly evolving landscape of the EdTech industry, mobile apps have emerged as the driving force, offering unparalleled accessibility and convenience. However, to harness the full potential of this booming market, educational institutions are turning to customized software development companies. These firms are crafting tailored mobile solutions that complement desktop apps, online tools, and cloud solutions, ushering in a new era of personalized learning experiences.
Well, mobile apps have become the ultimate problem solvers in the EdTech industry. And I am not the only one saying it. I’ve got facts and stats to back me up. Read on.
The Role Of Mobile Applications in the EdTech Industry
When considering the development of mobile apps in the EdTech sector, a common question arises: "How much does it cost to build a mobile app?" The answer depends on various factors, including features, complexity, and platform choice. However, the investment is worthwhile as mobile apps revolutionize education by significantly enhancing interaction and engagement. With 71% of millennials favoring mobile learning due to its seamless accessibility and user-friendly nature, educational institutions and training programs can harness the power of mobile apps to make learning more engaging and enjoyable.
Plus, there is the gamification of education through mobile apps, which further increases the element of entertainment and thus engagement.
Other than the ease and entertainment that mobile apps offer, they also offer speed which again makes interaction better. Probably that’s why learners using smartphone apps complete course materials up to 45% faster than those who use desktops for the same course.
Mobile Apps Make Way For A More Systematic Learning
It is easy to assume that learning through mobile applications can be distracting and only partially as productive as traditional methods. But, 43% of learners saw an improvement in their levels of productivity.
For one, this points out towards an underlying problem of unsystematic approach in the traditional section.
And second, it means that mobile applications offer a systematic learning experience which results in a visible boost in productivity.
Mobile applications can adapt to an individual’s learning paces and work towards creating and sustaining interest in learning. With this, learners are able to set up a systematic method of studying that suits them, which, in turn, boosts productivity.
Mobile Apps Help Learners Better Track Their Progress
How often does traditional learning methodology let learners track their progress? With every test, right? That’s every week or maybe every fortnight. Not daily. And definitely not when the learners want to.
Mobile applications change that. It is possible to keep an eye on your progress as and when you need it. Especially for the younger learners, parents can play a more proactive role in their child’s progress by constantly tracking it with mobile applications.
Communication between learners, educators, and parents is also facilitated, helping all involved parties understand the pace of progress. And then devise solutions for betterment, if needed.
With Mobile Apps, Learners Get 24/7 Access
Would you fire up your laptop or desktop in the middle of the night to find answers to a doubt that you had? Probably not. It would be left for the next day. And you might even forget about it later.
However, with a mobile application, you get 24/7 access to learning. Learners don’t have to alter their schedules for education. Instead, they can find workarounds to study when they have time. During their daily commute, while waiting for the dentist’s appointment, or whenever else they want to. In fact, 46% of learners use m-learning apps right before going to sleep at night.
For those with a busy schedule, it is a great plus point. Taking out time for learning becomes simpler. And for those on the industry’s supply side, it means more people would be willing to learn and avail their services.
It Offers Extreme Scope For Customization As Per Individual Needs
61% of K-12 students said they were interested in using mobile apps for learning. This interest is also seen in learners from other age groups.
One of the most logical causes of this interest is the extreme scope for customization according to individual needs and gamification. They offer a level-based system, videos, animations, and other interesting learning methods.
In traditional classroom setups or even virtual classes held over video conferencing apps, learners have to conform to a standard pace of learning. But not all learners have similar timelines. The need to follow a set pattern kills motivation and creates pressure. This is not the case with mobile applications. With EdTech mobile apps, learners get the liberty to work at their own pace.
Skipped a class or missed a lecture? Mobile applications offer not just rewatching and replay options but also options for adjusting the speed of lectures.
This is just one example of how mobile applications are increasing customization levels in the EdTech industry. There are several other solutions as well, including the customized language of imparting knowledge and custom timelines for course completion.
With Mobile Apps, Users Are Always Connected With Updates
Suppose you have an assessment for your course due soon. A notification on the learning portal would do you no good because you won’t get it unless you log into that portal.
Now, suppose there was a mobile application for the course. You would get instant app notifications on your phone. This way, you would have gotten the chance to take the necessary steps in time.
This was just one hypothetical situation where getting instant updates through a mobile app notification would increase the EdTech experience. There are several other such situations.
Mobile Apps Offers A Scalable (And Sustainable) Outlook To The Growing And Expanding EdTech Sector
Mobile learning (m-learning) is one of the fastest-growing markets in e-learning, with an annual growth of 23%.
Education is the third most popular category on the App store.
And these figures point towards the exponential growth rate of the EdTech market. In the absence of mobile applications, the EdTech industry would stumble with the pressure. With mobile applications, making space for new us-ers while serving existing users is relatively simpler and sustainable.
Mobile apps are more scalable than traditional setups. And EdTech applications also reduce the need for physical resources. All this is while offering versatility, which helps cater to a diverse (and growing) audience of learners.
Looking to develop an EdTech Application? Know how much it will cost you with Sphinx Solutions’ app cost calculator.
Future Prospects
Digital ad spends by EdTech apps have seen a 128% growth during the lockdown, says a BARC-Nielsen report.
But even before the pandemic brought mobile EdTech apps to the forefront, they were on an upward trajectory.
The research suggested the education apps market will expand by $46.9 billion between 2020 to 2024.
And with that, it is obvious that those who want to survive in the market need to develop mobile applications for the EdTech industry now. The end users have higher expectations than ever before, and the competition is strong.
Say goodbye to mediocre solutions and embrace the change by hiring ace app developers for EdTech mobile app today.
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