How Sphinx Solutions Helped Vivino Reach 60 Million Wine Users?
Indulging in the world of wine offers a unique blend of class and sophistication, promising an extraordinary experience with each sip. With its diverse array of varieties and qualities awaiting discovery, wine aficionados are constantly on the lookout for the finest options. For those seeking the best wine app for iPhone, Vivino emerges as the ultimate selection. Boasting a vast and thriving community of wine enthusiasts spanning the globe, Vivino stands as the largest online wine marketplace. With over a decade of expertise under their belt, they have consistently empowered oenophiles, ensuring an authentic and gratifying journey through the realm of wine.
In overcoming this formidable challenge, Vivino turned to us, Sphinx Solutions, recognized as the top custom software development company. Leveraging our expertise, we propelled Vivino to distinguish itself, achieving a remarkable outreach to 60 million worldwide wine enthusiasts through the creation of a resilient application. Our commitment to crafting mobile applications enriched with comprehensive data and information remains unwavering, and the Vivino project was no exception to our high standards.
Our innovative approaches & agile development techniques have enabled the app to deliver up-to-date wine information & complete catalogs with customer reviews & pricing. Moreover, for customer convenience, this app can also utilize crowd-sourced data to customize popular wine recommendations. Continue reading to know how we built the USA’s most downloaded wine app for Vivino.
How Did We Make The App Lucrative?
Vivino had a concept of making a feature-packed app by which users can buy the best-in-class wines with ease. Making a highly scalable and secure application with OCR features was difficult. Apart from that, Vivino also wanted to add a tracking feature to their application that will keep wine tasted, rated & purchased records.
Our developers precisely understood Vivino’s all project requirements and started developing an app from scratch. To build a robust online wine marketplace, adding unique features is essential. Here are the 4 most crucial features that help wine businesses grow. They include:
1. Intuitive App Builder:
When dealing with the intricacies of wine sales in the eCommerce landscape, managing and developing your platform can quickly become a time-intensive endeavor. To streamline this process, consider enlisting the expertise to hire ecommerce web development company. By harnessing the capabilities of a scalable and user-friendly app builder, you can ensure a more efficient and effective online wine retail experience.
2. Reliable and Secure Payment System:
eCommerce platforms provide API integrations with multiple payment processing systems. Reliable payment processors give an impressive user experience.
3. Advanced Marketing Tools:
Diverse marketing tools always bring an excellent way to connect with worldwide wine lovers.
4. Actionable Reporting:
Insightful reporting and data analytics help businesses find out their traffic sources & allow them to create a complete competitor analysis.
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We offer next-gen app development services to help brands simplify business complexities with ease.
Based on that, our community application development experts focused on smart techniques and approaches to building this top digital platform for authentic wines. During app design and development, we concentrated on the followings:
1. Frictionless Buying Process
Minimizing friction in the buying process enhances the shopping experience. The frictionless buying process does:
Offer detailed and clear product descriptions, user-friendly interface & high-quality images to make it easier for customers to buy the best product
Allow wine lovers to self-select preferences. Customers can filter products based on wine brands, region, bottle size & quantities, etc.
Provide live chat support to help consumers get preferred wine brands based on the preferences
Offer multiple payment options, including debit & credit cards, PayPal, and other online payment systems that allow customers to pay securely
Streamlines the checkout procedure by minimizing the steps required for completing a wine purchase and also accelerates the delivery processes
Offers accurate shipping & return policies. This minimizes uncertainty & also makes every customer feel very confident about their shopping
2. Personalization
Personalization takes the customer buying experience to new heights. Recommendation engines allow businesses to utilize analytics to understand their customers’ choices, preferences as well as purchase history. This analytics can also be used for offering promotional offers and product recommendations. So, whether you are a wine enthusiast or an active buyer, the personalized wine recommendations of a wine app will give you an unparalleled shopping experience.
3. Human-centered Selling
Well, this is an innovative selling approach that effectively prioritizes customers’ interests, needs as well as exact pain points in the entire process of selling. This means utilizing market research and behavioral data to find out the wine preferences of customers. Online wine marketplaces must offer several options that suit multiple preferences & budgets, rather than focusing on a single wine brand or product. It also helps to make a strong relationship with potential customers and boost revenue.
Our Top-Notch Solutions
Any mobile application development is a long process and it contains a number of steps. From project planning to final execution, we use multiple approaches and techniques to fulfill all our client’s needs. Our vision was to build a platform with top-notch features that every wine lover wants. During the project design and development process, we used several technologies such as React Native for mobile app development, View JS for website development, PHP Laravel for backend development, MySQL for database, and AWS for the cloud.
Our developers designed a Vivino app with a dedicated wine scanner that helps users to get accurate wine-related information through scanning. Moreover, the wine guide will also allow users to find world-class wines & change their wine-buying process. Along with these features, our experienced developers also incorporated a review section that offers a detailed analysis of wine regions, tastes, smells and aromas, wineries & recommended food dishes that go perfectly with the wine.
In addition, Sphinx also added a unique shopping section by which users can check the prices & explore the best wine deals & add the best products to their wishlist. With an expert team of developers and smart development techniques, as a leading application development company, we completely reshaped the entire user experience, worked on back-end integrations & finally launched a feature-packed wine application on time.
Final Words
Today Vivino is USA’s most popular and downloaded mobile application having a 60 million active user base. From design planning to implementation, our team thoroughly helped and assisted Vivino to achieve huge success. Moreover, the company also received massive appreciation from its potential customers and 2 billion investments from the top investors as well. Would you like to build an app to accelerate your business growth? Talk to our experts today.